Everybody knows that link building is one of the most important ability in SEO.
In fact, it’s a sum of several different topics : content, sales, programming, psychology, and good marketing are examples of what you’ll need to control if you want other people to link to your site.
So, If you want more people to visit your site through search engine ,
link building is a must.
The Fundamentals You Need About Link Building:
“In computing, a hyperlink, or simply a link, is a reference to data that the reader can directly follow either by clicking, tapping, or hovering. A hyperlink points to a whole document or to a specific element within a document.”
So, a hyperlink (link) is a way for users to navigate between pages on the internet.
Now , you can understand that link building is the process of getting links from other websites that point to your own .
But WHY is it so important for your site ?
It’s essential to first understand few things about how a link is created and what the search engines can interpret from them.
Key points :
1.Start of link tag (“a”):
this is the anchor tag ,it opens the link tag and tells search engines that a link to something else is about to follow
2.Link referral location(“href”):
this means “hyperlink referral,” and the text inside the quotation marks indicates the URL to which the link is pointing. The URL doesn’t have to point to a web page; it could be the address of an image or a file .
3.Visible/anchor text of link:
This is the little bit of text(usually formatted in order to be noticeable), and on which visitors need to click to open the link.
4.Closure of link tag:
This tells to the search engines that the link tag is concluded.
The next step is to understand how and why link building became bound up with SEO :
let’s get an overview of the topic.
The History: Link Building And SEO :
How we passed from a world wide web without link building orientation to that one of the present?
To understand that, we have to go back to the pre-Google days of the web.
In the past , search engines like Yahoo! and Alta Vista were the most powerful brands of the marketplace .They ranked their search results 100% based on the content on a webpage.
One day came Google . And things changed a lot:
They introduced PageRank Algorithm, something that changed the game. Instead of simply examining the content of a page, Google payed attention to how many links that page had .
And they made the right decision . Almost 20 years later, links are still one of the most important factors to determine the quality of a site. That’s why backlinks remain Google’s go-to ranking signal.
This mechanism were so powerful that many webmasters tried to overuse it , in fact , more recently Google has actively penalized the rankings of websites who have attempted such overuse . The penalty often occurs in cases of over-optimisation—in their link building.
Google’s regular Penguin updates are one such example ,thank to those, Google now focuses on link quality ,not just link quantity. Knowing which link building techniques to avoid and stay within Google’s guidelines is an important subject that we’ll discuss in another post.
Are we sure the links are going to keep their impact on ranking despite these measures then?
Impacting the rank :
Google has recently come out and said that backlinks are one of their top 3 ranking factors:
This is a snippet of the converstion which Andrey Lippatsev , a Search Quality Senior Strategist at Google, and Ammon Johnes ,a veteran and pioneer of SEO, released almost a year ago in a Google’s hangout:
We heard that RankBrain is the third-most-important signal contributing to results now. Would it be beneficial to us to know what the first two are?
Yes. Absolutely. I can tell you what they are. It’s content and links going into your site.
There are many case study confirming this conversation, and some of those found that links impacted rankings more than anything else.
Most of them report stats like these about the impact on ranking in Google by thematic clusters:
It is generally accepted that if there are balance between other fators, the amount and quality of links pointing to a page will make the difference .
So it’s clear that links still form the foundation of Google’s algorithm. The question is:
HOW does they work?
Search engines use links to crawl the web; they crawls the links between distinctive pages on your site, and the links between entire websites.
The search engines use links in two basic ways :
1. To find out new web pages
2.To establish how well a page should rank in their results.
When search engines crawl a page , they extract the content of that page and add it to their indexes . So that, they can determine if it has sufficient features to be top ranked for relevant keywords.
When they are deciding this, the search engines do not just look at the content of the page; they also look at the number of links pointing to that page from external websites and the quality of those sites.
There are many techniques for building links, and while they vary in difficulty, SEOs tend to agree that link building is one of the hardest parts of their jobs.
Many SEOs spend the majority of their time trying to do it well. For that reason, if you can master the art of building high-quality links, it can truly put you ahead of both other SEOs and your competition
Generally speaking, the more high-quality websites that link to you, the more likely you are to rank well in search results.
Link building remains a very important Google ranking factor, even thought, Google has learned to get rid of the bad links(exspecially the spammy ones).
More links will still maintain the same value, but only if they’re from a number of different and authoritative domains.
In order to make a strong link building campaign is to create content people long for, and then to promote that content unrelenting.
When other authoritative websites read and link to your content, search engines will read your incoming links’ anchor text and consider your content more relevant
To sum up , 3 important ranking signals:
volume of backlinks
Now, we have written about “high-quality” a few times, that’s because quality directly impacts SEOs, as they need to make sure to pick the link building techniques that focus primarily on that.
You might be wondering:
What is a high-quality link, exactly? And how do I build them?
That’s is the topic of the next article:
Here is an additional video resource about the link building:
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