Here we are , finally , the ULTIMATE GUIDE TO HIGH QUALITY BACKLINKS that you were searching is here under your nose !
We’ll see any aspect of the off-site SEO fundamental wich can rank your site at the top of the SERP in a blink of eye : The Backlinks .
Just an Introduction for those who haven’t familiarity with the subject (If you are one of them , SEE ALSO THIS POST) :
Search Engine Optimization (SEO) is divided into on site and off site . This guide will talk about the latter, wich is composed mainly by backlinks .
What are backlinks ?
Backlinks are the Links to your Website which are coming from other sites .
Why are they important?
Backlinks are important for your site PageRank and for your ranking in SERP’s .The more you have backlinks (of quality ) , the more you get popularity.
Types of Backlinks :
There are 2 different types of Backlinks, one is DoFollow and another one is Nofollow .Search engines obviously follow only the “DoFollow” links, so you want to have many of them whenever is possible to make a good SEO. Instead , NoFollow backlinks are helpful for traffic, brand awareness and more.So, to get quality links from other authority sites will improve your rankings and get better engine traffic.
What are you waiting for?
Statistics show that about 37% of business owners spend between $10,000 and $50,000 per month on creating valuable backlinks .
Are you sure that you want to ignore this subject?No?Keep reading!
Let’s go now to the core of this guide, wich is divided into 4 topics.
1. What Makes A Good (Or Bad) Link.
Are all links created equal?
NO,they’re not.After the appearance of “Penguin” ,things used to be more complicated. In fact, while the right backlink can grow your SERP’s rankings, brand, and revenue, the wrong ones can get your site penalized.
Here the seo-pie from copyblogger which show how Google evaluate your ranking:
Domain trust/authority represents 23.87% of Google’s ranking algorithm does it mean that only a high-quality backlink works in this days.
So, what should you do?
You can give up of course, it will take no risks, but you’ll lose almost 50% of your SEO power.
Here comes into play this guide. You need to learn HOW TO BUILD QUALITY BACKLINKS, in the right way , the Google’s way.
Let’see The FACTORS wich plays the main role in determining the quality of a backlink:
Simply publishing content isn’t going to give you any high quality links
The biggest problem that people have with link building is that they miss great content to share . If you want to succeed with scalable link building, you need quality content that will call for the high PageRank.
The 90/10 rule says that you have to focus 90% of your time on creating valuable content and then on link building.
These are the main content types that tend to generate links easily:
- Visual data
Images, Diagrams, Infographics and Charts are very linkable content because you’ll get a link every time someone use your images in his website.So let’s produce some amazing infographics! Here are 3 of the best tools for creating infographics:
You can create a long lists about anything relevant with your site(tricks,tools resources etc..).
This type fo content tends to get a lot of link because it brings a lot of value to visitors who are searching for new resources ,so it’s probable webmasters will link to it.
- Fresh studies and statistics
The content that show new data from your niche studies are like a magnet for backlinks . Everyone need to refer to statistics and surveys to support their articles.If you succeed in bringing to them the fresh ones , you are going to get tons of links!
- In-Depth Guide
This is a guide that covers all the aspects of a given topic, a sort of encyclopedia’s article.
this works specially because it brings practical information and “how-to tutorials” o the users ,that is a lot of value ,the key when it comes to link building.
Pay attention:It’s important to create new content, duplicate content could backfire penalizing your authority.Beware to not publish the same content on different sites though! .
Authority of the Page
If the page that is linking to you is very popular and has a high PageRank , then it will give a huge value to your site and its ranking.that’s because Google’s algorithm still use PR as its basic.
Here they are some PR checker:
Authority of the Site
The domain authority of the site that links to you is very important.For example: to get a link from Forbes has much more impact than get it from a no-name blog.Here they are some domain authority checkers:
Relevancy of the Site
The site that link to you must have relevant content with yours . See what Google’s former member of search quality Andre Weyher said:
“getting a link from a high PageRank page used to always be valuable, today it’s more the relevance of the site’s theme in regards to yours, relevance is the new PageRank.”
You should make sure your link building strategy seems natural,like the way people link to websites.If you generate links to new content too quickly, it looks manipulative and that can be a red flag for Google
.Remember that the links in your pages should be beneficial to your visitors first.
To get all the backlinks pointing to your homepage is unnatural too .Make sure to diversify your links in order to look like a natural growth.
If your backlink is embedded in the body of an article has more value than another one that is in page’s footer or sidebar.
Check if your link is editorially placed : Google puts MUCH more weight on editorially-placed links . They are the backlinks you’ve got from people interested in your content. To put links from spammy sites will only get your site penalized.
Link Anchor Text
Google uses anchor text to estimate the ranking for a certain keyword. So ,you should use your brand name with other keywords variation when building backlinks.Make sure not to put too much keywords in the anchor text because it has been abused. Today, building lots of exact-match anchor text links is considered spammy.This resource might help in Learning more about anchor text optimization.
Co-citations are the words that appear near your link . Google uses it also to get what your site is about. So use it !
That tells you that if you want to scale your external link building efforts, you must combine domain relevancy with the right anchor text.
This is a metric introduced by Majestic in order to estimate the quality of backlink. It ranges between 0 and 100, so If most of your backlinks come from sites with high trust flow metrics, your SEO rankings will improve, getting also an high organic search traffic .
Verify the Trust flow of your backlinks using Majestic . Input the root domain into the box and click the search icon.
This metric, from Majesticit too, doesn’t measure the quality of inbound links, but their quantity. At this point ,we know that quality is much more important in link building. So, you can use it with trust flow metric to discover the websites both trusted and influential.
Link From a Guest Post
A few years ago,Matt Cutts, Former Head of Google’s Webspam Team Google ,said that guest blogging was just gotten too spammy.
That’s means Google will probably penalize your guest post. However, this usually happen if the hosting site has not relevance with yours or if it’s got paid for posting.
But ,if success in guest posting on an authoritative, relevant site , you can really boost your rankings.
Google ‘s statement says clearly that it the organization of the information matters. Make sure that your site is easy to navigate, so that search engines and people can find useful and relevant information.
So ,as we’ve seen links are not all equals , you have to be careful when starting a new link building campaign.
Remember :nowadays , after the Penguin’s era, link building is about what people want,, and about the value that they will get when they land on the referred page .
We have reached the end of this guide’s first part :
TO SUM UP:
write the high-linkable content
verify the authority and relevance of your backlinks’ pages
pay attention at the anchor text and co-citations of your links
make sure your backlinks seem to grow naturally
check the trust-flow and the citation-flow of your backlinks
remember that also the link’s place in the page and the organization of it matter
Now that you can know how to size up a link’s quality, it’s time to start building them.
Read The second part of the guide : From White To Black Hat
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