Setup (3 Months)

SOW and Invoice available upon request in lieu of online purchase.

Buy now to get started or book a 30-minute meeting to discuss your SEO.

Setup Project Summary

The SEO project plan includes a 15-step audit, actionable recommendations, and AI-enhanced content updates. It provides three months of support, training, and a roadmap to sustain and improve SEO growth. For ongoing support options see the Fractional SEO Director offering.

SEO Setup Overview:

1. Audit (15 steps): Covers keyword targeting, technical, and content aspects to immediately optimize. Map KPIs to goals. 
2. Recommendation & Implementation: Suggestions derived from the audit and actions to execute them. Recommendations and resources provided, i.e. "what it is" "impact" "how to fix"
3. Content Enhancement: AI-backed new content and updates with effective use of keywords.
4. Support: Training and assistance for three months to sustain SEO growth. Audit results prioritized into executable project plan and roadmap. 

Detailed Breakdown:

Keyword Targeting (3 hours):

• Collection of target keywords and pages of current site that are primed for SEO improvement. Review of top competitors for additional keyword targets.
  
• Meta and content updates on the core funnel pages up to 20 pages ($200 each additional page)

Technical Audit (6 hours):

• Robots.txt, XML sitemap, HTTPS, Mobile optimization, Page speed, SEO tags, Crawling, Rendering, Indexing, Schema, Faceted navigation, Website accessibility, Location Management Review (if applicable)
• Technical Roadmap - priority issues from audit with recommendations

Content Audit (5 hours):

• On page optimization - effective use of keywords on-site, Relevance - specific value for search engine visitors and relevant Google properties encountered by customers, e.g. Google Maps or Google Merchant Center if applicable
• 10 blog post suggestions based on competitor and customer insights.
• Content Roadmap - targeted content updates from audit of content archive with recommendations

Content Creation (6 hours):

• 6 blog posts following SEO recommendations and identified opportunities; written by ChatGPT to achieve optimization in terms of speed and cost-effectiveness. Up to 3 revisions based on client's brand standards.
• 7 main SEO target topics, created with ChatGPT or updates to current:
  • Buying Guide
  • Finder Quiz
  • Best X for Ys (2)
  • Competitor Alternative
  • Product Category FAQs (2)

 Two-Month Support (3 hours):

• Support for content changes, including making "draft" modifications in CMS (requires CMS access).
• Technical update suggestions, and crafting developer tasks.
• Project management of roadmap execution.
• Monthly traffic channel reporting insights
• Development of SEO Standard Operating Procedures and SEO Workflows for repeatable growth.

Training Materials (4 hours):

• Custom Workflows (2):
  1. Finding New Content Ideas
  2. Identifying SEO Issues
• Standard Operating Procedures (2):
  1. Refreshing an Old Page
  2. Launching a New Page
  3. Opening a New Location

Weekly Calls (6 hours):

• Updates on audit outcomes
• Internal training on audit items
• SEO progress reports.
• Introduction to unique workflows and standard operating procedures