Senior SEO Leadership, Without the Agency Layer
I'm Tyson Braun. After a decade leading SEO inside enterprise teams like Lowe's and SpotHero, I built Good SEO to run active SEO programs for national retail, ecommerce, and franchise brands — no guessing, just a system built to compound.
Enterprise SEO Experience, Working for You Today
Today that experience runs active SEO programs for retail, eCommerce, and franchise brands across the country—the same discipline, now built directly around your business.
The Same System Behind Every Good SEO Engagement Today
I built the MAP Method — Measure, Architect, Perform — from leading SEO inside enterprise teams like Lowe's and SpotHero. It's the same system I bring to every ecommerce and franchise engagement today.
Every service level runs on one standard: does this move revenue, not just rankings or traffic.
01 Revenue-first approach to running your SEO program
Every recommendation gets measured against one standard: does this move revenue. That discipline comes from a decade running SEO inside enterprise product and marketing teams, and today it shows up in every active engagement — outcomes that show up in the business, not just activity.
02 Senior-level SEO leadership, proven inside national enterprise teams
You're getting someone who has run SEO strategy inside enterprise product and marketing teams, not an account manager relaying work from someone more senior. That same leadership sits on every engagement today, from strategy through execution and reporting.
03 A repeatable system for SEO: the MAP Method
The MAP Method — Measure, Architect, Perform — turns SEO into a repeatable operating system instead of a grab-bag of tactics. It's how activity becomes a defensible, scalable revenue channel instead of another vendor relationship to manage.
04 A people-based business, built on direct relationships
No account handoffs, no layers of account management standing between you and the work. You work directly with me — from strategy and roadmap through execution and monthly reporting — the same person, every time.
You gain clear visibility into what drives revenue, what is not working, and exactly what to optimize next.
The Real Results
- 20–30%+ organic revenue growth, even when traffic is flat.
- Conversion rate increases up to 193% through intent alignment.
- 26% year-over-year revenue growth for a competitive e-commerce brand while traffic declined.
- 173% growth in high-value actions for a franchise + e-commerce organization. This is revenue efficiency, not just traffic growth.
A Reliable Way to Measure SEO’s Business Impact
- A scalable system that supports expansion and product growth.
- Consistent performance instead of volatility.
- A partner who owns the strategy and execution.
When Ready, Let's Talk About Your SEO
- Send me your website, and I'll share what I'd prioritize first.
- Book a Clarity Call to see what working together could look like.
Clarity Zoom Call
Connect with Tyson for 30 minutes.
Ready to get your SEO started? Let's chat!
Measure
Architect
Perform
Because the goal isn’t more SEO activity. It’s predictable revenue from organic search. – Tyson Braun