SEO Use Cases
We like to work with clients who want to be industry leaders. Clients who innovate and disrupt. Clients who understand the value of SEO done the right way.
An SEO Agency Needing Team Structure and Contributor Coaching
If you run or manage an SEO agency and your team is growing—or struggling to execute consistently—you may need help defining roles, setting up delivery systems, and coaching junior team members. Even talented SEOs can get stuck without frameworks, documentation, and internal alignment on what good execution looks like.
Working with an SEO Agency and Not Sure if it’s Working
If you're currently partnered with an SEO agency but unsure if you're getting real results, you’re not alone. Many teams struggle to evaluate agency performance because deliverables look busy—dashboards, reports, content—but don’t clearly map to business outcomes or organic growth.
Missing a Clear SEO Strategy, Metrics, or Cross-Team Alignment
If your SEO efforts feel scattered—or worse, invisible—it’s likely because there's no unifying strategy, no shared metrics, and no process for collaboration across teams. Without clarity on what you're solving for, how you’re measuring success, or who owns what, SEO becomes siloed and stagnant.
SEO Traffic Patterns have Changed and Not Sure Why
If your SEO traffic has suddenly dropped—or spiked unexpectedly—and you don’t know the cause, you’re not alone. Algorithm updates, lost backlinks, cannibalization, or site changes can all impact performance, but without structured reporting and diagnostics, it’s hard to know what to fix.
Deciding Which SEO Agency to Hire
If you're in the process of choosing an SEO agency, the stakes are high. You’re making a long-term investment and need to ensure the agency can deliver—not just traffic, but alignment with your business goals, product strategy, and internal capabilities. Without a clear vetting framework, it’s easy to get sold on dashboards and deliverables that don’t translate to results.
Launching a New Product that has New Customer Problems
If you're launching a new product, feature, or service that solves a different set of customer problems, your SEO strategy needs to evolve alongside it. New products create new search opportunities—but only if the right messaging, keywords, and content structure are in place.
Don’t Have SEO Processes in Place
If your SEO execution feels inconsistent—or entirely reactive—it’s likely because you don’t have defined processes or documentation. Without standard operating procedures (SOPs), SEO often relies on institutional knowledge, isolated efforts, or ad-hoc fixes that don’t scale or sustain results.
Migrating Platforms and Need to Protect SEO
If your website is migrating to a new CMS or platform, SEO can be unintentionally broken in the process. Traffic drops, indexing errors, and broken page hierarchies are all common—and often preventable—if SEO is involved early and consistently throughout the migration.
Need Someone Driving SEO Execution
If no one on your team is actively owning and pushing SEO forward, progress will stall. Strategy documents collect dust, audits go unimplemented, and opportunities are missed—not because the work is unclear, but because no one is directly responsible for driving it.
Not Sure What to Prioritize in SEO
If your SEO backlog feels overwhelming—or worse, non-existent—you’re not alone. Many teams stall on execution because they don’t know where to start, what will move the needle, or how to validate effort vs. impact. SEO can quickly become paralyzed without clear prioritization.
Expanding Focus to AI and LLM Search (e.g. ChatGPT, Perplexity)
If your team is thinking about how to stay visible in AI-driven search experiences like ChatGPT, Perplexity, or other LLM-powered engines, your SEO strategy must evolve beyond traditional blue links. These platforms favor structured, trustworthy, and clearly answer-driven content—often sourced from top-ranking, semantically rich, and well-tagged sites.
Changing SEO Priorities Due to Shifting Business Needs
If your team’s goals, resourcing, or product roadmap has changed, your SEO strategy likely needs to be re-prioritized. What mattered last quarter might not matter now. Without active triage and roadmap adjustment, teams often keep working on outdated SEO tasks that no longer match business needs.
Integrating AI into SEO Workflows and Processes
If you're experimenting with AI to support SEO—whether through prompt engineering, content generation, or internal workflows—it’s important to ensure the outputs are both strategically sound and technically correct. AI can multiply execution but can just as easily amplify inefficiencies, inaccuracies, or off-brand content if not scoped properly.
Investing in Content and Want to Ensure It Reaches an SEO Audience
If your team is ramping up content production—new blog posts, landing pages, or editorial campaigns—but you're unsure whether it’s driving traffic or visibility, it’s time to align content with search intent. Investing in content without SEO targeting often leads to low discoverability, redundancy, or content that never ranks.
Preparing for a Website Redesign with SEO in Mind
If you're planning a website redesign—or you're already mid-process—it's critical to address SEO early. Redesigns often cause ranking and traffic loss when technical SEO foundations, URL structures, and content mapping are left out of the planning cycle. This is one of the most common and costly SEO pitfalls.
Summarizing SEO Performance to Leadership
If you’ve been asked to report on SEO performance by a stakeholder or executive, you’ll need a concise, trustworthy, and high-level summary that communicates impact, not just activity. This is especially important when you’re reporting up to non-technical leaders, new leadership, or when your work is under scrutiny.
Evaluating Inherited SEO Tools and Platforms
If you are inheriting SEO software investments, i.e. coming into a new role or company that has already invested, there are things to keep in mind as you evaluate if there is further need and how to apply the investment to your strategy.
When Ready, Let's Talk About Your SEO
- Send me your website, and I'll share what I'd prioritize first.
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Because the goal isn’t more SEO activity. It’s predictable revenue from organic search. – Tyson Braun