Evaluating Inherited SEO Tools and Platforms
When taking over SEO software investments, such as when starting a new position or joining a company that has already made investments, there are several factors to consider as you assess the necessity for additional resources and how to integrate these investments into your strategy.
Keep in Mind
Teams often inherit platforms like Yext or BrightLocal without understanding impact or redundancies with their actual SEO needs.
How a Good SEO Audit Can Help
- Step 1: Reporting — Benchmark traffic sources, including tools like ChatGPT and Google.
- Step 20: External Linking — Determine if tools are truly driving visibility or just vendor vanity metrics.
- Step 21: Google My Business — Evaluate GMB impact if listing tools are used.
Product Matches
- 3-Month SEO Setup & Roadmap ($6,000) — Evaluate current investments and surface performance gaps.
- SEO Roadmap Template ($50) — Contains SOPs and workflows to execute the audit steps above. Includes one month of SEO retainer support. Clarify internal processes post-inheritance. Gather SEO information in your own documents.
- Monthly Reporting ($1,000/mo) — Build a transition or validation layer with custom AI prompts.
When Ready, Let's Talk About Your SEO
- Send me your website, and I'll share what I'd prioritize first.
- Book a Clarity Call to see what working together could look like.
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Because the goal isn’t more SEO activity. It’s predictable revenue from organic search. – Tyson Braun