Migrating Platforms and Need to Protect SEO
Migrating your website to a new CMS or platform can unintentionally disrupt SEO. Common issues include traffic declines, indexing problems, and broken page structures. However, many of these challenges can be avoided by involving SEO from the start and maintaining consistency during the migration process.
Keep in Mind
Most platform migrations prioritize speed and visual design, not organic traffic preservation. Without proper redirects, crawl logic, and metadata mapping, a new site may look great but perform poorly. SEO should guide URL planning, QA testing, launch timelines, and post-migration analysis—not just be looped in after traffic tanks.
How a Good SEO Audit Can Help
- Step 3: Robots.txt — Ensure your staging environment is blocked and the production site is crawlable at launch.
- Step 4: XML Sitemap — Validate the new sitemap structure and confirm all critical URLs are included.
- Step 5–6: HTTPS & Mobile Friendly — Identify technical gaps that might arise on the new platform.
- Step 9–10: Crawling & Rendering — Check how Google will view and access your new content and design.
- Step 25: SEO SOPs and Site Migration Checklist — Ensure step-by-step coverage of pre- and post-launch SEO checks.
Product Matches
- 3-Month SEO Setup & Roadmap ($6,000) — Audit your current site, define risks, and build a structured SEO migration plan.
- SEO Acceptance Criteria & QA Testing Plan ($1,000) — Ensure development teams know exactly what to test and validate before and after launch.
- Fractional SEO Director ($2,200/mo) — Partner with product, design, and engineering teams to guide SEO through each phase of migration.
- SEO Roadmap Template ($50) — Includes your Site Migration Checklist and AI prompts to manage redirects, tagging, QA, and rollout steps.
When Ready, Let's Talk About Your SEO
- Send me your website, and I'll share what I'd prioritize first.
- Book a Clarity Call to see what working together could look like.
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Because the goal isn’t more SEO activity. It’s predictable revenue from organic search. – Tyson Braun