Working with an SEO Agency and Not Sure if it’s Working
If you are working with an SEO agency but doubt the effectiveness of their efforts, you are not alone. Numerous teams find it challenging to assess agency performance, as the outputs—such as dashboards, reports, and content—appear busy yet don’t directly correlate with business results or organic growth.
Keep in Mind
The biggest red flag with agency relationships isn’t lack of effort—it’s lack of clarity. Are they working on the right things? Are rankings improving for the right terms? Is content actually driving traffic and conversions? If you can't confidently answer these questions, you may be spending budget without generating return. You need an independent lens to validate performance, spot missed opportunities, or identify execution gaps.
How a Good SEO Audit Can Help
- Step 1: Reporting — Analyze trends in clicks, impressions, and channel performance to isolate what’s improving vs. what’s stagnating.
- Step 2: Target Keywords & Content — Review whether the agency is prioritizing high-value terms and targeting pages with actual search demand.
- Step 13: Relevance — Benchmark current rankings, CTR, and on-page optimization quality for pages your agency owns.
- Step 19: Competitive Analysis — Compare your progress against competitors to understand if your agency is closing the gap—or falling behind.
Product Matches
- 3-Month SEO Setup & Roadmap ($6,000) — A full audit to evaluate what your agency has (or hasn’t) achieved—and what’s missing from their execution.
- Monthly Reporting ($1,000/mo) — Gain objective, ongoing visibility with reports tailored for internal stakeholders, not agency PR.
- 1:1 SEO Help Call ($150) — Quick consultation to review agency performance, assess risk, or prepare for a renewal/exit conversation.
- Fractional SEO Director ($2,200/mo) — Act as your internal lead, overseeing agency work, validating their roadmap, and ensuring accountability across deliverables.
When Ready, Let's Talk About Your SEO
- Send me your website, and I'll share what I'd prioritize first.
- Book a Clarity Call to see what working together could look like.
Clarity Zoom Call
Connect with Tyson for 30 minutes.
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Measure
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Because the goal isn’t more SEO activity. It’s predictable revenue from organic search. – Tyson Braun