B2B SaaS Firm Case Study

We grew a B2B SaaS Firm's real organic leads 121% year over year.

This client provides photo booth rentals for weddings, private parties, and corporate activations across multiple regional markets — competing for search visibility against both national franchises and local competitors in every city they serve.

The Challenge

A mid-sized B2B software company specializing in enterprise and government solutions had a strong product offering but was struggling to convert organic traffic into qualified leads. Despite initial targeting of ~17 high-potential keywords (totaling ~18,000 in combined monthly search volume), their content and technical SEO foundation limited discoverability and impact.

What We Did

We built two work streams to deliver short-term and long-term impact on SEO within the business.

Initial Engagement: 3-Month SEO Setup

Timeline: Q4 2023

The engagement began with a 90-day SEO overhaul that focused on foundational fixes and high-leverage content enhancements:

Meta Tag Optimization: Rewrote metadata across a dozen high-priority blog posts to better match searcher intent.
Schema Markup: Added BlogPosting and FAQ schema to ~20 pages, including new FAQ content designed to improve SERP features and engagement.
Technical SEO Fixes: Updated site-wide robots directives to support full indexing and optimal crawl behavior.
SEO Best Practice Review: Conducted a 9-point audit across core areas (internal linking, image optimization, crawlability, etc.) to establish baseline health.

Ongoing Strategy: Content and Performance Growth

Timeline: Q4 2023

Following the setup phase, a long-term roadmap was developed to ensure continued growth:

Content Refreshes: Prioritized updates to decaying posts, starting with strategic SaaS-related topics.
Page Speed Improvements: Implemented lazy loading on blog images to improve load times and Core Web Vitals.
Content Gap Fill: Created new content targeting under-leveraged keyword clusters, such as agile operations, application modernization, and migration best practices.
Schema SOP: Developed a repeatable process for adding structured data to future posts.

Results (October 2023 → June 2024)

Monthly Organic Traffic: Grew from ~1,600 to ~3,400 (+100%)
Market Share (SEO Visibility): Increased from ~0.6% to ~1.5%
Revenue Impact: Based on a 3% lead conversion rate and an average deal value of ~$1,000, monthly revenue from organic search increased from ~$50K to over ~$100K

The Results

This engagement demonstrates how a structured and scalable SEO strategy—centered around high-intent content, technical cleanup, and schema optimization—can deliver measurable business outcomes. Within nine months, this B2B SaaS company more than doubled its organic traffic, increased visibility in a competitive niche, and significantly boosted revenue from search-driven leads.

The collaboration with Good SEO delivered measurable growth in traffic, visibility, and lead generation, reinforcing the value of a well-structured SEO roadmap backed by ongoing execution and leadership.

+121% YoY

City pages didn't just pull in more visitors — they converted them: real leads (GA4 Key Events) from city pages grew 121% year over year